NARA·E is a care brand that combines science, aesthetics, and traditional wisdom. Originating from Hong Kong—a city where international cultures converge—the brand was created by a founding team with backgrounds in modern medicine, traditional Chinese medicine, beauty and cosmetics, and psychology. Not only do they possess profound expertise and industry experience, but they also inherit an appreciation for aesthetics and lifestyle values drawn from diverse cultures. Through this brand, they aim to practice a multi-dimensional philosophy of care.
Every meticulously crafted brand requires a narrative that encapsulates its core spirit and a systematic identity that can be applied across various communication channels. In today’s post-pandemic era, the notion of skincare has expanded to encompass broader themes of physical and mental well-being.
NARA·E was created with a unique philosophy of care that aligns with the rhythm of modern life. The central challenge of this branding project was to deeply understand and translate this belief—transforming it into a design language that resonates with the consumer market, while establishing an identity system that supports future product development and market expansion.
We began with a brand strategy workshop, working closely with the NARA·E founding team to refine their core beliefs. Through in-depth conversations, case sharing, and value discovery, we gradually clarified the team’s expectations for the brand, its unique advantages, and its target audience.
These insights were integrated by the Cofound team to define the brand’s conceptual direction, mission, and vision, while also exploring the corresponding brand personality and tone. The outcome of this strategy phase laid the foundation for visual design and content communication, and established a scalable logic for future product architecture and marketing directions.
The brand identity design embodies the inner philosophy of NARA·E—expressing sincerity and purity through a language of minimalist yet elegant lines. The primary color, a calm and warm gold, was chosen to reflect product quality and market positioning.
Supporting graphic elements draw inspiration from Hong Kong, the brand’s place of origin, capturing its rich cultural spirit and vitality through flowing lines and imagery. As the brand grows, this design language will evolve with it. The overall visual style establishes a sense of professional quality, while also presenting a distinctive market language and aesthetic expression.
