On October 31, 2025, the "Best Companies to Work For in Asia" awards ceremony, hosted by the authoritative Asian human resources publication HR Asia, successfully concluded in Shanghai. JPE distinguished itself from numerous participating Chinese companies and successfully won the award for its outstanding practices in talent strategy, organizational development transformation, comprehensive employee care, and sustainable social responsibility.
The Chinese workplace is currently undergoing unprecedented change. With the working-age population continuing to shrink—decreasing by nearly 7 million in the past year alone—the war for talent has become one of the most pressing challenges for employers. Skills shortages have become the new normal, with 60% of companies reporting difficulty finding qualified employees, especially in high-growth industries like artificial intelligence and semiconductors. At the same time, younger employees are redefining work itself, prioritizing well-being, flexibility, and personal growth over traditional career paths.
In recent years, JPE has continuously promoted a series of organizational upgrades and workplace innovation initiatives, transforming its systems, culture, and management practices. Centered on cross-regional "Employee Engagement Surveys," the company regularly reviews organizational health and employee engagement. Through co-creation workshops, it guides managers and teams to jointly develop action plans, ensuring every voice is seen and heard.
In terms of talent and organizational development, JPE has completed a comprehensive optimization of its performance management system, introducing a more transparent, fair, and development-oriented evaluation mechanism. It has also established a career ranking system and leadership training programs, allowing employees to grow along a clear career path. Simultaneously, the company translates its mission, vision, and values into concrete actions, holding co-creation and all-staff launch events to deepen cultural consensus.
Beyond this, the company actively promotes initiatives such as optimizing the new employee onboarding experience and peer-recognition programs like outstanding employee nominations and all-staff voting. For years, it has continuously practiced CSR (Corporate Social Responsibility) activities, including Environmental Week, Earth Day, and care for disadvantaged groups, aligning sustainability concepts with employee participation. These actions have not only made JPE a talent magnet in the manufacturing industry but also represent how a "new generation of manufacturing enterprises" is moving from process efficiency toward cultural resilience and sustainable impact.
Throughout our partnership with JPE, we have seen profoundly that a truly strong employer brand is never built on slogans; it must be rooted in culture. Therefore, we have always insisted that employer branding must be built "from the inside out":
Culture → System → People → Brand
• Cultural Cohesion:
Ensuring the mission and vision are not just on the wall, but integrated into leadership styles and daily decision-making.
• System Building:
Transparent and fair performance, promotion, and talent development mechanisms are the foundation of trust.
• People Recognition:
Allowing employees to be seen and affirmed, letting their real stories become the most powerful brand content.
• Learning Organization:
Enabling the organization to grow continuously through co-creation, training, and reflection mechanisms.
• High-Performance Teams:
Making performance systematic, not based on luck, through data-driven approaches, managerial coaching, and team collaboration.
JPE's award is no accident; it is the result of systematic transformation and long-term accumulation of "Culture × System × Action." Cofound is honored to walk alongside JPE, building a people-centric organization and establishing new talent competitiveness for the B2B industry.
The HR Asia program is itself changing how companies formulate talent strategies. These awards have become a trusted benchmark in Asia, elevating the employer brand of winning companies, helping them attract top talent, and solidifying their position as industry leaders. The insights and data-driven feedback provided by HR Asia's TEAM survey enable participating companies to discover workplace trends, identify employee engagement gaps, and translate employee feedback into actionable steps.
Therefore, being named one of HR Asia's Best Companies to Work for in Asia is not just an honor; it is proof of a company's leadership in an era of change. These companies not only retain the best talent but also inspire other companies in their industry to follow suit. The award covers fifteen markets in the Asia-Pacific region, including Mainland China, Cambodia, Hong Kong, Indonesia, India, Japan, South Korea, Macau, Malaysia, the Philippines, Singapore, Taiwan, Thailand, the UAE, and Vietnam, making it the largest employee engagement recognition program and survey in the region.