Established in 2008, ULTITEC is a Taiwan-based company dedicated to the production of high-quality protective clothing. Its flagship brand, ULTITEC, offers personal protective solutions across medical, industrial, and chemical sectors—ensuring user safety in high-risk environments. Guided by its core philosophy of “People First, Safeguarding Lives,” the company continuously innovates and enhances product quality, successfully marketing its offerings to 56 countries worldwide and becoming a proud representative of Taiwan on the global stage.
During the COVID-19 pandemic, ULTITEC drew upon over 30 years of professional expertise to demonstrate remarkable adaptability. True to its brand slogan “Act without Fear,” the company swiftly responded to challenges such as production strain, surging demand, and disrupted market order. In collaboration with CoFound, ULTITEC undertook a comprehensive review of distributor workflows, upgraded sales tools, and refreshed its brand identity system. A new visual system, inspired by superhero films, was introduced to express the brand’s core values and resilience. At the same time, ULTITEC worked closely with CoFound’s team to strengthen global partnerships and build an agile, innovative marketing model—ensuring the brand's steady growth amid market uncertainty.
Though ULTITEC had already developed a highly functional digital platform, the pandemic rendered in-person visits by the marketing and sales teams nearly impossible. To meet this new challenge, ULTITEC partnered with CoFound to analyze distributor needs and refine its brand architecture and support tools.
Through close collaboration, both teams precisely enhanced various brand touchpoints, improving internal efficiency, reinforcing brand trust, and delivering a more comprehensive customer experience. Beyond technical improvements, ULTITEC also emphasized cultural communication—embedding brand values more deeply into target markets through digital innovations. These efforts significantly boosted the brand’s global competitiveness.
Additionally, ULTITEC and CoFound co-planned and executed a brand image photography project. Carefully curated scenes and thoughtfully designed characters portrayed the protective suit as a symbol of frontline heroism—adding depth and emotional resonance to the brand. These visuals not only showcased the product’s features but also built an emotional connection with the audience, enhancing customer identification with the brand.
To further strengthen market competitiveness, ULTITEC implemented the following distributor support strategies:
Deeply understand distributor needs and market feedback to create highly personalized support programs.
Systematically organize market resources and leverage data analytics for insight-driven, trend-responsive planning.
Focus resources on high-impact key accounts to ensure the efficiency and effectiveness of support efforts.
Optimize the design and usability of support tools to enhance convenience, accessibility, and practicality.
Build a flexible and efficient support system capable of responding rapidly to market shifts and customer demands.
Conduct regular training and evaluations to ensure continuous improvement and provide distributors with advanced expertise.
Integrate online and offline channels to create a seamless distributor ecosystem, further amplifying brand influence.
CoFound refined ULTITEC’s brand identity by introducing the concept of “Invincible Armor”—a symbol of the suit’s strength and hero-like protection. The core graphic, based on two interlocking hands, represents a mission-driven commitment to safety, echoing the brand slogan “Act without Fear.” This design visually communicates reliability and protection, making the brand’s core values instantly tangible to customers and industry partners alike.
The brand imagery project brought this vision to life. From scene selection to character creation, every detail was carefully crafted to highlight both technical performance and emotional appeal. These visuals not only increased brand recognition but also significantly enhanced ULTITEC’s international presence—laying a strong foundation for future growth. Through this visual storytelling, the brand vividly expresses its unwavering promise to “protect every user,” fostering a deeper connection between brand and audience.
