Since its establishment in 1961, HCMF Group has specialized in providing a wide range of automotive components, including seats, sunroofs, door switches, and power tailgates, for OEMs. With over 60 years of development, the Group has accumulated extensive industry experience. Today, HCMF Group operates globally, serving Tier 1 OEM suppliers and managing over 40 sales, manufacturing, and R&D sites worldwide. Leveraging advanced R&D capabilities and deep industry expertise, HCMF Group delivers comprehensive automotive electromechanical solutions that meet the diverse needs of various markets.
The rise of the new energy wave has triggered transformative changes in the traditional automotive supply chain. The entry of new electric vehicle brands has fostered a dynamic competitive landscape, driving innovation in procurement strategies and prompting the need for a more flexible and responsive supply chain. Furthermore, the rapid evolution of global mobility requires a unified brand language and heightened brand recognition to maintain competitiveness in international markets. Through the implementation of a new brand identity system, HCMF Group emphasizes operational efficiency externally while strengthening internal alignment with brand culture, advancing toward its goal of becoming a world-class enterprise.
With a clearly defined brand structure and positioning, HCMF Group is committed to meeting OEM needs by offering comprehensive solutions that span technical guidance to supply chain management. By enhancing brand positioning, HCMF Group aims to create value with partners and steadily build market influence.
The new brand logo features the letter “H” as the central element, representing the Group’s name. The symmetrical design symbolizes a commitment to shared growth with clients, while the open structure conveys an expansive and innovative outlook. Through the development of a standardized color palette, auxiliary graphics, typography, image system, and sales tools, HCMF Group highlights its strengths in agility and execution, reflected at every brand touchpoint. The new brand identity not only establishes a bold presence in the market during this transformation but also reinforces internal alignment with the Group’s culture, upholding the legacy of its brand values.
Hsi Chung-hao
Chief Marketing Officer, HCMF Group
