Founded in 1980 in Kaohsiung, Dragon Geosciences has committed over 40 years to delivering comprehensive marine geoscience solutions that set industry benchmarks. Our offerings support energy, marine engineering, and maritime industries, with a full suite of services extending from coastal assessments to deep-sea solutions. Leveraging cutting-edge expertise in data acquisition technology, Dragon Geosciences anticipates market trends and adapts to evolving client needs, earning industry-wide recognition. Now, through a brand renewal project with Hopen, we’re refining our brand identity to establish Dragon Geosciences as the preferred partner globally and to reinforce our leadership in marine geoscience solutions.
As a leader in marine geoscience technology, Dragon Geosciences has achieved long-standing success in Taiwan’s domestic market, yet growth has been limited by a lack of strong branding and international marketing experience. This brand upgrade project is aimed at elevating Dragon Geosciences’ brand visibility on the global stage, creating a competitive brand image, and showcasing Taiwan’s excellence in geoscience technology to worldwide developers. Dragon Geosciences, originally comprising subsidiaries Longting, Quanriyi, Hongda, and Quanquan, now undertakes an integrated branding effort with Hopen to unify our communication strategy and enhance group synergy. This cohesive branding will lay the groundwork for international growth while enhancing internal brand alignment through dedicated training, reinforcing Dragon Geosciences as a trusted brand in marine geoscience.
Hopen is driving Dragon Geosciences’ complete group integration strategy, removing internal barriers across subsidiaries to unify operations and create a consistent brand voice. Through a complete brand identity upgrade, Hopen is establishing a robust brand system that enhances visibility and brand impact through strategic industry event participation and optimized digital presence. In parallel, Hopen has launched an employer branding initiative focused on employee engagement and brand alignment, refining recruitment and retention strategies to foster a strong, cohesive team. This initiative not only strengthens brand cohesion but also lays a sustainable foundation for Dragon Geosciences’ long-term growth as an industry leader.
The new Dragon Geosciences brand identity is rooted in the symbolic “Dragon,” embodying the founder’s pioneering spirit, with the letter “D” central to the branding. The dragon symbol represents global ambition and adaptability, while the vibrant orange contrasts with oceanic blue, creating a distinct visual identity. Supporting graphics inspired by industry survey maps expand outward, symbolizing growth and scale. This comprehensive brand identity strategy will be applied across marketing materials, vessel designs, and digital assets, creating consistent brand touchpoints that reflect Dragon Geosciences’ expertise, commitment, and passion for marine exploration.
Hsi Shen-ming
Chairman of Dragon Geosciences
