Lewis Cheng｜Digital Marketing Manager
Many people may not know that Taiwan has 4.5 hidden champion enterprises per one million people—ranking the highest in Asia. These unique companies, though perhaps little known to the public, are far ahead of their peers in niche industries. Year after year, they deliver strong business performance and make meaningful contributions to society. These low-profile yet outstanding entrepreneurs are exceptional long-termists. With keen foresight and steady patience, they build solid business empires. Throughout their expansion and development, they cultivate an excellent core management team, contributing to the resilience and global business growth of Taiwan’s local enterprises over the years.
When discussing the key driving forces behind these companies’ success, we must explore several crucial dimensions that influence business development. These topics underpin long-term growth and help guide teams in the right direction
A brand is not just the external packaging of a company—it is the embodiment of market positioning, customer trust, and competitive advantage. Returning to the core of brand strategy, a company must extract its key competitive strengths, highlight its differentiation and quality advantages, and express them clearly through precise strategies and consistent brand identity. Every communication and product must align with the brand’s positioning to achieve true market differentiation, attract the right target customers, and ultimately stand out in a fiercely competitive market.
A brand is not merely about being recognized—it’s about being remembered, trusted, and chosen. Brand power is a core capability that drives business growth. It is the starting point for boundless opportunities. Companies with strong brand power, empowered by outstanding brand identity systems, can advance with clarity and confidence, staying true to their original brand intent and development path.
Talent is the engine that drives a business forward. How to attract, develop, and retain key talent and grow together with the brand is a critical component of long-term development. A business cannot rely solely on the founder’s efforts—it needs a strong team and strategic methods to build a resilient organizational culture.
Transparent and effective corporate governance helps retain top talent and fosters a strong sense of belonging among new employees. Through comprehensive employee engagement surveys and analysis, companies can maintain a habit of self-reflection and continuous improvement. By optimizing performance appraisal systems with precision, organizations can establish a fair and mutually recognized governance framework. This allows them to focus on the long-term mission of developing and nurturing talent, continuously creating positive contributions to society alongside employees, and achieving high-quality, sustainable business operations.
Companies that go the distance share a common trait: they believe in values, not just short-term numbers. They commit to long-termism—even in the face of fierce market competition and rapid technological change, they refuse to take shortcuts. They understand that brand and talent are never quick wins, but foundational capabilities that help enterprises withstand the test of time and markets.
Their success is not a flash in the pan—it is the result of steady accumulation of overall strength. Internally, they build trust and solid culture; externally, they establish market credibility and professional edge, gradually forming a “low-profile yet steadily growing” brand image.
Brand power and talent power are the core drivers of sustainable enterprise development. The platform of collaborative creation enables the support of entrepreneurs and fosters open business dialogues and the sharing of experiences. For many entrepreneurs still on their journey, these rare insights provide valuable nourishment for future business growth and inspiration in management thinking.
We sincerely hope that more local businesses will step out of their comfort zones, recognize the power of branding, and acknowledge the value of talent. By boldly building their own unique competitive advantages, they can steadily move into international markets and become solid forces leading Taiwan onto the global stage. In doing so, they will realize the corporate vision of mutual prosperity and value creation, and bring even more progress and positive impact to society.
